Colgate has unveiled its first, AI equipped electric toothbrush in the US market. Available on Apple.com and in select Apple Stores, the feat most importantly provides real-time feedback on a user’s brushing to in turn facilitate better oral health. Colgate has revealed they’ll continue utilizing Apple’s ResearchKit in obtaining invaluable, crowd-sourced data for future relative innovations.
Patricia Verduin, chief technology officer at Colgate-Palmolive franchise, says the product’s main motive is to have people brushing teeth at the most optimum levels. She further notes the roll-out is also meant to yield an understanding of consumers’ brushing habits: the first step towards improving the subject activity.
The novel Colgate Smart E1 will ensure oral concerns including dental carries are curbed before their onset. Devised in a collaborative effort with dentists, the implement features real-time sensors and AI algorithms to discern brushing effectiveness in the sixteen oral zones. It’s also embedded with Bluetooth connectivity frameworks and sonic vibrating technology. Its related application bears a 3D brushing coach to instill an oral care routine and is also coupled with Apple ResearchKit to garner brushing info, but with a user’s permission. Verduin regards the latter collaborative take as a testament to Colgate’s zeal of creating solutions that will enable people to monitor their health and wellness.